Do you want to read the PDF plan to start a cosmetics business in Nigeria from home and online to earn money monthly?
If YES, then this is the only post to read.
Show me a home in Nigeria without cosmetics products, and I will show you a home without the presence of a woman.
Are we saying it’s only women who use cosmetics?
No! Men do, but the number of women using high-quality cosmetics is more, so you should position your mind to start up a cosmetics business in Nigeria and make money.
The cosmetics industry records many sales monthly that run into millions of naira.
l will never forget the story of Stephen, my lodge mate, in school.
Stephen was from a poor background, but the hunger to succeed brought him to the school premises.
However, things got worse because of a lack of funds.
It got to a point where he could hardly feed or pay for other things needed in school.
One day, Rose, a lodge mate, introduced a cosmetics drop shipping business to Stephen.
Stephen will get pictures of the products from the cosmetic dealer in Onitsha, post them, and even show them to anyone who cares about them offline.
Guess what? That was the beginning of a significant turnaround in his life.
Stephen started making sales within a short time, and things changed for him.
Stephen didn’t start with any capital, but you can create a cosmetics business in Nigeria today with less money than ₦50,000 to ₦100,000.
You can experience a significant turnaround and change in your financial status.
If you got here, keep reading to see the different cosmetics items to sell, how to start, and how to market your cosmetics business in Nigeria!
First, let’s see how profitable the cosmetics business in Nigeria is.
Profitable Cosmetics Business in Nigeria
The cosmetics business in Nigeria is very lucrative and has a market value of not less than ₦2 billion.
The industry is waxing stronger in market revenue by the day because many people are paying attention to their beauty and personal care.
The industry has more women patronizing it.
You can only walk into a Nigerian woman’s room if you see diverse skincare brands, hair care products, and makeup products.
List of Cosmetics Items to Sell in Nigeria
When starting a cosmetics business in Nigeria, one challenge people face is not knowing the exact type of cosmetics items to sell.
We’ve taken it upon ourselves to show you a few options here.
Since cosmetics businesses are diversified, let’s begin with different skincare items.
- Skin toners
- Facial cleansers
- Body moisturizers
- Eye creams
- Pink lip balms
- Body wash
- Skin lighteners
- Bleaching creams
- Foundations and powders that match dark skin tones
- Leave-in conditioner
- Styling products
- Hair treatments
- Lip gloss
All the lists above are the various cosmetics items you can venture into.
You may stick to one or a mix of all the categories.
Steps to Starting Cosmetics Business in Nigeria
Here are the steps to start a profitable cosmetics business in Nigeria:
1. Market Research
The essence of market research is for you to understand the market size and the industry’s leading competitors.
It is essential to understand your target customers, what products they like the most, and the age to target with your products.
Interestingly, it can help you do well in the business.
2. Write a Concise Business Plan
A business plan for any business you’re going into is essential.
It will help keep you in line with what the business entails.
When drafting your business plan, ensure it contains your goals and vision as a business and the different products you want to sell, the different online and offline marketing strategies you will use, your pricing, and the type of location you need.
Ensure your business plan contains where you will get your products and how your customers will be treated.
3. Secure a Good Location
Your location when starting a cosmetics business in Nigeria is essential.
Ensure the business is where your target audiences are.
The shop should be well furnished and appealing to attract customers.
Get a place that is within your budget.
4. Choose Quality Products
There are many cosmetics products from different companies.
Research the best and quality ones to meet your target audience’s needs.
While purchasing, ensure they are not expired because an expired cosmetics product can harm your customer’s skin.
5. Set Competitive Prices
When setting your goods prices, be sure they are competitive.
Do not sell fix prices that are higher than that of your competitors to avoid losing your customers to them.
Always review your costs to be sure you’re not losing money.
6. Set Your Marketing Techniques
Find out the marketing strategies and techniques that will work best for you.
You can use social media marketing, word of mouth, and other forms of marketing to target your audiences and make sales.
Cosmetics that Sell the Most in Nigeria
There are so many types of cosmetics in Nigeria today, but below are the ones that record tons of sales monthly:
- Skin toner
- Concealer for makeup artists
- The complete makeup set
- Body scrub for exfoliating the skin
- Body wash
- Body lotion
- Skin butters
- Skin oils
- Hand and foot cream
- Body spray
- Screen products, etc.
Cosmetics Business Cost
The cost of starting a cosmetics business in Nigeria will vary depending on several factors, including the size and location of your business, your supplier, the type of equipment you purchase, and the level of service you provide.
Expect to spend within ₦200k to ₦10m to start your cosmetics business in Nigeria.
Starting a cosmetics business in Nigeria can be a challenging but rewarding experience.
With careful planning and execution, you can build a successful business that meets the needs of your customers.